תוכן הכנס

Dev Team Metrics That Matter

Ori Keren, Co-Founder & CEO @ Linear B


The truth is, no one really likes being measured, especially devs. But business leaders like looking at numbers, so they grab what’s easily available - # of code changes, agile velocity, individual developer metrics. These types of metrics are unbalanced, exclude context, and hurt engineering culture as a whole.
Measuring should start by answering the question “What is the most valuable outcome?”
Why? Because what you measure is what your team will produce. If you start measuring the number of code changes as a key performance metric, you are going to see coding time, PR size, and Cycle Time all increase.
Don’t fall into this trap.

In this keynote session I discuss which team level metrics are most significant, the outcomes they produce, and strategies that will help you avoid the mistakes I’ve already made.

Ori Keren loves building things. He got his first coding job in 2000 and eventually became VP of Engineering for multiple start-ups. If you ask him why he dedicated his career to software engineering hell tell you "My first experience programming was in Basic. In 1987 I was in 5th grade. My parents bought me a Sinclair Spectrum ZX with 48k RAM. I vividly remember the day I got that machine. A fire lit inside me and it never went away." As CEO of LinearB, Ori doesn't get to write as much code as he used to. But he loves helping engineering teams get better every day with LinearB continuous improvement automation.

Dealing with Surprising Human Emotions at Work

Victor Trakhtenberg, Director of Engineering @ Next Insurance


Think of the last time someone’s behavior triggered you. What did they do that hurt you? What did they do that disappointed you? How did you handle the surge of emotions that followed?

Understanding people’s reactions can help us with relationships in our life. It can also help us as managers since we have a significant impact on people’s well-being, career, and success.

Recently I have learned about the human ‘Core Needs’ model suggested by organizational coach Paloma Medina.

The basic idea here is that emotional reactions often happen when one or more core needs are under a threat. Understanding these core needs will help us to better understand people and increase the chances for our interactions to be fruitful and to engage with happier people at work.

In this talk, I will present the 'Core needs' model, and show how it can help you to become better managers. We will see it in action especially in an organization that grows rapidly.

Victor is Director of Engineering at Next Insurance. Victor is a software engineering manager with more than 20 years of experience in leading people, products, and processes. Passionate about technologies as much as about implementation and deployment methodologies. Eager about building products and teams to achieve business goals along with growing the organizational culture.

Scaling, The Pain That Come with Success

Nir Sagiv, Director of Software Architecture @ Applied Materials


We all wish to succeed, to open our inbox one morning and see that the numbers are going haywire and that the graph starts to shape like hockey steak.
While this is the best sign of success, you will start to panic will release that you need to scale.
In this talk, we will cover several areas an organization needs to scale at and try to point out some guidelines of what to pay attention to and what to avoid.

A multiple discipline ordinary man. With more then 20 years of work experience in multiple domains, from SW development, to product and marketing. Working in various companies and various domains - always around the same challenge, scaling, from technical scale, structure scale and community scale.

The Interview Cheatsheet - Help Your Candidates Shine

Uri Native, Co-founder and CPO @ Torii


Interviewing candidates has an imbalance of power between the candidate and the hiring company. The candidate has little knowledge of what they’re getting into, what they are going to be asked and eventually how the company will make their decision. The company, on the other hand, knows the process, what’s going to be asked and has almost full control over the interview procedure.

I'll show you why you should tip the interview scale in favor of the candidate. This will only do you, as the hiring manager, good.
I'll share from my experience of over 18 years of hiring developers and other product development roles. Why sharing as much information as possible with the candidates is the best approach for hiring.
On top of that, I’ll share with you one simple, yet powerful, mechanism we use at Torii, that creates immediate transparency and brings clarity and visibility to your candidate.

CPO and co-founder at Torii, a SaaS Management Platform. Uri has been leading world-class product and engineering teams at cutting-edge multinationals for the last 20 years. Uri founded the Klarna Engineering center in Tel-Aviv and directed key teams at VMWare, EMC, nLayers and Sanctum.

Panel: Engineering Velocity at Scale: How?

Host: Michael Arenzon, VP of Community @ Quali


Discussed topics in the panel:

1. On-boarding new developers: how to reduce time to productivity?
2. Tech debt: delivering new product features vs. keeping up the code clean
3. Which development tools I need? How to utilize them properly?
4. How to reduce release cycles and not affecting product stability?
5. How to deal with migrations without affecting development capacity?



Panelists TBA

About the panel host:

Been around the block over the last decade doing all things software in some of the leading Israeli SaaS companies (Outbrain, AppsFlyer), helping them to build efficient systems that operates at scale. Over my career I've wore several hats, growing from engineer to architect to engineering manager both at the product side and infrastructure/platform areas.

My passion is around building and empowering autonomous teams with minimal to none dependency on me, while solving product & engineering challenges together with the business needs and strategy.

Managing the Imposter Syndrome

Inbal Porat, Senior Engineering Manager@ Akami


70% of people experience the Imposter Syndrome throughout their careers - the feeling of being a fraud, not belonging and fearing exposure. Even in the prestigious tech field, 58% of workers feel like Imposters, according to a recent survey.

Take a minute to think about the consequences of this syndrome in your own work environment. Some of your employees and colleagues (and maybe even yourself) might be experiencing the syndrome to different extents, which would affect productivity and behavior.

So why not do something about it? There are a few ways to help minimize the effect of the syndrome, support employees or co-workers, and help them own their successes.

In this talk I’ll explain why it is crucial for managers to understand the phenomena, how to recognize it amongst employees and how it affects the productivity of the team. I’ll share some personal examples and I'll give some practical tools that will guide you on how to best handle the Imposter Syndrome both for your employees and within yourselves.

A Senior Engineering manager, with more than 9 years of experience leading engineering teams and groups. Currently managing Cloud Security Intelligence development group at Akamai.
Passionate about the combination between people and technology, love making people grow and reach their full potential.

קוד פתוח - הובלה מתוך עשיה, ללא סמכות פורמלית

Lior Kaplan, CEO @ קפלן ייעוץ קוד פתוח


בארגונים רבים ההיררכיה היא זאת שקובעת, והבוס הוא זה שמחליט. בפרוייקטי קוד פתוח אין בוס שיכול להגיד לכולם מה לעשות, עם זאת מתגבשת היררכיה של אנשים שמובילים את הפעילות והם מנהיגים במקום להיות המנהלים או הבוסים.

אלה כלים ולקחים שאפשר ורצוי לאמץ גם לקהילות, לצוותים חוצי ארגון (ריבוי מנהלים אף ללא סמכות על כל חברי הצוות), לארגונים וצוותים מטריציוניים וכמובן למתנדבים.

הרצאה זאת תעסוק בשיטות והכלים שאפשר לאמץ מעולם הקוד הפתוח לתוך הארגון.

חבר בקהילות קוד פתוח מזה שני עשורים, ייועץ לארגונים בנושאי קוד פתוח

Teams or Squads ? More than one way to your ideal R&D structure

Ronny Shapiro, VP Engineering @ Duda


A super flexible team of fullstack devs, a team of remarkable specialists or a squads/guilds model ?
As your product and company evolves, so should your R&D structure.
In this session I’ll share our R&D evolution through the different frameworks, our considerations, pros and cons, struggles and successes.

מפתח קרוב ל 20 שנה, מתוכן מס׳ תפקידי ראש צוות שונים. כיום מנהל הפיתוח של דודא.

על העוצמה של משוב מקדם – Feed Forward

Meirav Fuks, Head of People @ Autodesk


If you focus on those 3 P’s you’ll be motivating your team to be super productive.

Purpose: Employees need to feel like they belong to something bigger than themselves. Keep reminding them why they do what they do.
Praise: Employees get motivated very easily when you recognize their hard work and mean it. Remember to be specific with your praise.
Passion: Find out what your employees are passionate about. Just ask them.

הרצאה פרקטית מלווה בדוגמאות אמיתיות מעולם הטכנולוגיה

מירב פוקס , head of People  באוטודסק ישראל, יועצת ארגונית ומאמנת אישית ומנחת סדנאות בתחום המנהיגות התודעתית.

Who Mentors the Mentors?

Daniel Lereya, VP R&D @ Monday.com


Any of us feel that once you become a Team Lead, you’re suddenly left alone, the day-to-day becomes a lot more hectic, making you invest less and less in your own professional growth. This gets radical as you go up the ladder. Your team, the projects, bugs, production - they all need endless thought and attention - but wait, what about you? The leader role is so important and have a multiplier effect, yet, personal growth for leadership is a subject that many times left neglected. In this talk, I will share practical ways and ideas from my experience of building the engineering leadership forum at monday.com (which grew from two to 12 leaders). I will share tools that you can use to create a meaningful professional growth processes for the engineering leadership. You will also learn how to create a meaningful leadership forum, one that goes way beyond a weekly sync and how important is it to create more mentorship channels for yourself besides your direct manager, especially as things scale.

Based in Tel Aviv, Israel, Daniel is Head of R&D at monday.com. Over the last few years, Daniel has led Web and Mobile development teams in both startup and corporate environments. On top of his interest in leadership and shaping organisational culture, Daniel loves coding and is passionate about building consumer-facing products while growing successful and empowered teams.

So Little Time, So Many Research Directions

Elad Cohen, VP Data Science & Research @ Riskified


One of the biggest challenges in research planning is identifying and deciding on the most promising research directions to undertake. It always involves making tough decisions between very promising research leads.
Like in any fast-growing and dynamic company, there are a lot more valuable projects to work on than you’ll be able to do. So how do you choose what to research next?
In this talk, I'll share my experience and shed some light on the tradeoffs you should consider in the planning process, how to tackle this problem, and prioritize your research.

As the VP of Data Science at Riskified, Elad Cohen is responsible for the ongoing improvements of the machine learning algorithms. Elad has 12+ years of experience managing data science and analytics teams across research domains. Passionate about unleashing the power of data to make significant business impact, Elad is an expert in R, machine learning, and statistics. He holds an M.Sc. and B.Sc in Applied Physics from Bar-Ilan University, and an Executive MBA from Tel Aviv University.

פאנל: להגיע מבחוץ - איך לגשר על הפער של מנהל.ת חדש.ה שמגיע.ה לצוות קיים?

Host: Maya Avisar, Project Manager @ Wazimo


הפאנל יעסוק בנושא הכללי של הקשיים, הפערים והפתרונות למנהל.ת שמגיעים מבחוץ לצוות קיים ומגובש.

Panelists TBA

About the host: 

Maya Avisar, a Project Manager with extensive creative background, managing the development of cross-divisional projects in web environment. Maya holds a BFA in Musical Theatre and after a few years of living and working in the theatre industry in New York City, crossed into the tech industry in Israel. Before entering the tech industry, Maya was an international producer and performer who founded the first organization to support international artists who live and work in the United States.

Train Your Interviewers

Ran Tavory, Head of Data Science @ AppsFlyer


At Appsflyer we implement a rigorous training plan for developer interviewers consisting of multiple workshops and a shadowing process.
Ran leads the hiring workgroup and is the driving force behind this training plan.
In this session Ran will walk you through the interviewer training plan at appslfyer, challenges and results.

Ran leads the data science organization at Appsflyer, previously founder and CTO at several startups and an avid software engineer.

Case Study: Why and when to fire an ok-ish employee?

Ora Egozi-Barzilai, VP Tech Operations @ Taboola


בזמנים של צמיחה מטורפת כמו זו שחווינו בטבולה, משקיעים המון בגיוס האנשים הנכונים.
אבל תמיד יהיה באג!
בקייס סטאדי הזה אני אחלוק באג אישי שלי,אחרי שגיליתי שג'וניור שגייסנו במחשבה שהוא תותח הוא לא בדיוק מי שחשבנו ולקחנו לנו הרבה זמן להיפרד ממנו….
אם הוא היה לא מקצועי או חסר אחריות הסיטואציה היתה קלה, הבעיה האמיתית היא המקרים הגבוליים, שבהם יש לו יכולות גבוהות בתחומים מסווימים, והסיפור הוא עוד יותר מורכב כאשר מי שמנהל אותו הוא ראש צוות חדש, ולכן התהליך מובל ע״י מנהל עקיף.
אז מה על מה נדבר?

נתחיל בלהכות על חטא ולהבין למה לא עלינו על זה בתהליך הגיוס?
אח״כ נחדד לעצמנו מה זה עובד טוב, או במילים אחרות, נענה לראש הצוות על השאלה שהטרידה אותו לאורך התהליך: ״עד שגייסנו אותו, באמת כדאי לפטר אותו?״
ונסיים בטיפים לגבי ניהול תהליך השיפור של העובד ותהליך הפיטורין במקרה גבולי כזה.


With over 15 years of experience in designing architecture and leading engineering groups, My passion lies in the connection of building an architecture that empowers and motivates teams to take e2e ownership on products.

My recent roles:

Currently I lead the Tech Operations at Taboola - my main responsibility in this role is to define and execute the growth strategy of the tech org at Taboola.

Prior to that I led at Taboola the Publishers R&D Group during the massive growth of Taboola from 400 to 1000 employees in 2 years.

I am also a co-founder of the TaboolHer collective - a collective that set a goal to make Taboola a place where women want to succeed.

Besides software engineering I also hold an MBA from TAU where I also mentored in the GBS excellence program. 

Case Study: Don’t Waste a Good Crisis

Yulia Trakhtenberg,  VP R&D @ Gloat

Yulia  Trakhtenberg (1)_edited.jpg

Don’t waste a good crisis.
In our case - production crisis.
Did you ever stay up all night to tackle the production problem? Sometimes it takes two weeks to make the system stable back.
What were your immediate actions the day after? A week or a month after?
I will present our use case and what we learnt. Moreover, how it changed our architecture, environments, processes and most importantly our state of mind.
6 months ago, I joined a startup company, facing significant business growth, from 1-2 customers to tens, from few daily usages to thousands, with the architecture and processes behind. And then a great opportunity arrived bringing a new use case with the new level of usage which we were not ready for.
I will not talk about technicalities, how to solve or prevent production problems, but I will talk about why we enjoyed spending night after night solving problems, where we succeeded and where we succeeded less. All actions that we’ve performed pushed us many months forward with our plans, taught us how to cooperate inside and outside R&D, how to prioritize technical initiatives and in the course of a few days, achieve what would otherwise have taken us another few months

Software engineering manager with 10 years experience in software team building and management.
• 20 years of experience in software development (both Back-end and Front-end), including requirements, architecture, design, coding, testing, quality and customer issues.
• Seeing the broader picture and the small details, combining deep technical knowledge with understanding of product, business and customer needs.
• Solid understanding and proven experience in Agile management methodologies.


מה למדתי מניהול אג׳ילי על הורות ולהפך

Danit Gad Nomberg, Product Operations Manager @ Gong.io


למנהל שאחרי המהפכה האג׳ילית ולהורה יש הרבה מהמשותף. שניהם צריכים ללמוד מצד אחד ליצור חיבור ושייכות ומצד שני לייתר את עצמם בכדי להכווין לעצמאות ואחריות. איך ההורות לימדה אותי לעשות את זה בצוותים שניהלתי ואיך הצוותים בעבודה עשו לי בית ספר להורות ולמנהיגות בריאה יותר בבית

A seasoned manager with over 22 year’s experience in software product companies. Managed all aspects of turning needs into software products, both, as an individual contributor and by direct leading groups. Led change and strategy growth, across organizations of different sizes and stages. Data-enthusiastic. Managed quantitative and qualitative analysis of users’ or clients’ experience in regard to business strategy. Passionate about collaborating and working together with people across countries and cultures to achieve the company’s success targets and Org excellence.

Case Study:  אקדמיה למפתחים צעירים

Oshri Moyal, CTO @ Atera


למה משתלם יותר בטווח הארוך להשקיע במפתחים צעירים, אציג איך הכשרנו מפתחים צעירים מהר וקיבלנו עובדים מצויינים למשך שנים רבות

התחלתי את דרכי בחברה בה אני עובד היום לפני 15 שנה, כמפתח יחיד ואז ראש צוות ומשם למנהל פיתוח ו cto , בדרך פיתחנו הרבה מוצרים שנמכרו לא רע (החברה במוד בוטסטראפינג) כיום מנהל את הפיתוח שמונה 40 אנשים ומוצר מאוד מצליח

ניהול אפקטיבי של ארוע מוכוון גיוס מגוון

Michal Afek, HR Director

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אשתף מנסיון של עשרות סדנאות ואירועים: מה עובד ומה לא עובד, איך לייצר אירוע גיוס אפקטיבי מא׳ ועד ת׳ - בדגש על גיוון מגדרי וגיוס מהנדסות למשרות פיתוח ברמות בכירות שונות.
איך למקסם השקעת זמן ומשאבים של החברה - מתכנון התוכן והדוברים ועד איך ואיפה לפרסם, איך לטרגט קהלי יעד, מה עוזר לייצר לידים רלוונטיים ועל הדרך לייצר חוויה מהנה, מועילה ומעוררת השראה עבור המשתתפות וכן עבור הדוברים/דוברות.

15 years in tech recruiting and human resources. Have worked at two companies that were successfully acquired (Applitools, previously CloudOn/Dropbox), specializing in hiring software engineers.
Involved with and passionate about Diversity and Inclusion.
Started an ongoing volunteering activity for Women: Cracking the Coding Interview for Women in CS monthly workshop - organized over 25 events to date hosted by various companies (Dropbox, Red Hat, Google, Monday.com, Autodesk and many others)

I Want it All: The Mythical Hands-On Manager

Leah Vogel, Mobile Engineering Manager @ Chegg


Is being a hands on manager really even possible? Are companies making a mistake by creating this role? Are you making a mistake by choosing it?

In this talk, we’ll explore the requirement of being an active contributor to your code base while leading a team of developers and the challenges that ensue. We will examine the role from the perspectives of the company, the manager and the development team in an effort to gain clarity for those who are already in this role or who are considering this career path.

Leah joined the ranks of iOS developers in 2013 after years of teaching and project management at a non-profit organization. She currently works at Chegg as a Mobile Engineering Manager, leading a team of engineers who develop apps for making the college experience amazing for students throughout their academic journey.
Outside of work she’s an avid reader of anything she can get her hands on.

MasterClass: Virtual Teams - a Boost of Engagement

Yoav Shmaria, VP R&D, Platform @ Similarweb


What started as a POC to tackle great technology challenges, ended as the secret sauce of engaging and educating our people.
Creating a quartely "Tech First" teams, allows us to handle complicated challenges faster and better, without the stress involved in "Delivery First" teams.

Bio will be posted soon

MasterClass: How To Build A Remote Work Playbook in Your Organization

Lior Kanfi, CEO @ Tikal


We will present how to build the remote work playbook for your organization while presenting the results of the Israeli Remote Work Survey, which explores the effects of COVID-19 on the Israeli tech industry.
The session invloved initiating a discussion with the audience about their remote work habits.

Trusted Giver, passionate Tech Leader, Entrepreneur, Meetups Organizer and a pioneer Open Source supporter

MasterClass: What They Don't Teach You About Feedback

Michal Brosh, Senior Director, HR @ Skai


We've all been there. Our employees complain they don't get enough feedback, but when we give them feedback they push back so hard that we regret ever bringing it up.
You've been into plenty of feedback workshops, and were taught many techniques but it still doesn't make sense. In this session we'll cover once and for all how to get out of this loop, why the way we give feedback is all wrong and what we can do instead.
We'll also talk about the unspeakable -  the 3 most common reactions to feedback and how to work with them (not around them!) 

מנהלת משאבי אנוש דיסרפטיבית שלא מקבלת שום אקסיומה ניהולית כמובן מאליו. לאחר תפקידים בסיסקו ו HP SW, בשנים האחרונות מגדלת מנהלים בקנשו. השליחות שלי בעולם זה לייצר מנהלים טובים יותר כי לכל עובד מגיע מנהל מדהים. כמו כן חיית תוכן, קוראת כותבת ומדברת ניהול, ומאוד מחוברת למפתח הפנימי שלי (אחרי 15 שנים בקהילת המפתחים)